The current internet marketing trend nowadays is search engine optimization. The concept of search engine optimization is that the more people are visiting one’s website, the greater are the chances of having a high search engine ranking. Search engine rankings are determined by search engines and these rankings have a bearing on the search result page that would display as certain keywords are searched for in the internet.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search.
Tips and Tricks to increase web site traffic, search engine optimization
Unless you are actively promoting your site through traditional mediums like magazines, radio and TV, the majority of traffic to your site will originate from one of the major search engines with estimates ranging from 67% to 90%. Increasing Web Site traffic requires knowledge in two areas:
Search Engine Optimization – this is defined as the skillful manipulation of the location and frequency of keywords within your web pages.
Search Engine Submission – the knowledge of which search engines to submit to and how.
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.
SEO – Search Engine Optimization, is an extremely valuable skill.
The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm. Continue reading