Successful Marketing – Strategies for SMS or Mobile Text Marketing

Sms marketingEver good  business need strategic marketing which can make it successful, there is an additional, albeit effective, ways of reaching to customers, clients, or patients. You have probably tried and exhausted all the traditional methods. If that’s the case, how about using SMS or Short Messaging Service effective direct and prompt.

SMS Marketing, also known as Mobile Text Marketing, has  become the choice for ever successful business  because of its far reaching potential and low cost with high effects .

Here are three basic strategies that can be used to ensure your SMS or Mobile Text Marketing campaign is successful.

Target Your Audience

As a business owner, it’s required to know who your target market is, and where are the potential customers. Are you trying to obtain new customers or retain existing ones? Once you’ve decided on your target market, it’s easier to design the type of campaign to undertake. For example, if you’re have  grocery  shop looking to reach new clients, you could send out flyers with a message saying, “Text NEW to 12345 and get a coupon for a free home delivery .” However, to involve your existing clients, put up signage in your  saying, “VIP Discount  to 12345 to join our membership.”

Show your creativity and customer interest 

As a mobile text marker, you need to remember you are limited to 160 characters and will need to be able to get your message across as effectively as possible. In other words, your message has to be simple, effective and to the point. This provides you with an opportunity to get your creativity juices started by using abbreviations for services offered or product descriptions that will capture your targeted clients’ attention and spur them into action.

Selection  Mobile Marketing Provider

While being creative, it may be necessary to add a subject line that will enable your customers to identify you. Not all providers allow for this, so your company name may be included in the 160-character count. Shopping around may enable you to find providers that offer Sending ID and enables you to include your name or business name without compromising on space. That way, you have more room for your creative, eye catching, content that can be used as a call to action.

In addition to the Sender ID, your choice provider must also be able to provide you with the ability to send bulk text messaging to all your customers in your database as well as to monitor your campaign performance, giving you the opportunity to make changes if necessary.

Mobile Marketing Consultant who works with small and midsized business owners using cutting edge mobile marketing technology. To send email for her free Mobile Marketing all over the world Tip, email:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s