The current internet marketing trend nowadays is search engine optimization. The concept of search engine optimization is that the more people are visiting one’s website, the greater are the chances of having a high search engine ranking. Search engine rankings are determined by search engines and these rankings have a bearing on the search result page that would display as certain keywords are searched for in the internet.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search.